23
Apr

The revolution of the in-store sales journey

Retailers are transforming the in-store experience by augmenting human associates with a host of digital capabilities. This paper will delve into what major retailers are doing, what the capabilities look like, and what are the top three steps your company can take to implement digital technologies in your store.

Traditionally human sales associates have been the primary facilitators of the customer experience. Though sales associates have been able to access customer data and company inventory through staff-only computers, and customers have been able to check in-store stock on the internet, the customer experience has always been focused on person-to-person interactions. Today, in-store sales journeys are changing all of that.

Increasingly, companies are transforming the in-store experience by augmenting human associates with a host of digital capabilities. This paper will delve into what major retailers are doing, what the capabilities look like, and what are the top three steps your company can take to implement digital technologies in your store.

Download the whitepaper

Share this post

About Us

honeybee was created by people who've lived and breathed the challenges of complex retail businesses and contact centres, where creating exciting and engaging customer experiences was always threatened with speed to market pressures, legacy systems that were hard to intergrate and small project budgets.

We realised there had to be a better way, so we brought together the right people - from operational execution and employee engagement through to journey design and technical experts to make our vision a reality. We wanted to make it easier for companies to design and launch exceptional customer journeys.